Top 5 Web Development Trends Shaping Businesses in the West Midlands
Apr ' 2025
Web development changes at an incredible pace, with studies showing that over 58% of website traffic now comes
Keep reading The type of web apps and software you’ll wonder how you ever lived without.
Time-consuming manual tasks are more than inconvenient; they’re silent productivity killers that slow down your business operations, drain resources, and slow your growth.
Automating these processes through custom mobile and web apps isn’t just about efficiency; it’s about unleashing your business’s full potential.
Without proper data analytics, you’re essentially navigating in the dark, making critical decisions without a clear understanding of your business landscape. Inaccurate insights can lead to misguided strategies, fewer customer conversions, and costly mistakes.
Our web apps are designed to illuminate your path, offering reliable data analytics tools that empower you to make informed, data-driven decisions.
When it comes to low customer engagement, the numbers don’t tell the whole story. It’s more than a statistic; it’s a reflection of potential sales left on the table. When customers aren’t actively engaging with your business, it can lead to untapped opportunities and an underwhelming bottom line.
Our apps are built to promote a vibrant customer-business relationship, leading to increased sales and improved business performance.
Navigating the complexity of field service management can be a daunting task. Inefficient field service support wastes valuable resources, threatens customer satisfaction, and can damage your revenue.
Our apps are designed to simplify these operations, making field service support management efficient and cost-effective.
Disconnected systems and the struggle to integrate your existing technologies can create bottlenecks and impact your business’s efficiency and lead to missed opportunities.
Our team specialises in seamless integration, ensuring your business operations run smoothly, and that you’re able to leverage your existing technologies effectively.
As software developers, we’ve seen the difference custom tools can make to your business. Whether you want to provide customers with more ways of keeping in touch or you’re hoping to manage your insights better — we build software from scratch, especially for you (cool of us, we know).
What’s also cool is, we are always thinking of the ‘bigger picture’ with your goals and objectives in mind. This is why before we begin our development phase, we evaluate your business strategy and discuss the type of web apps, tools, and software that will work best for you.
Even though custom-built software might feel like a big step for your business to take, the right software can trigger a whole new growth phase for your business. This is why in the long-run, software that’s been built specifically for you will always be cost-effective… if it’s developed by the right people!
All of our software is built using industry standard open-source technologies. This means that nothing we create is proprietary and we’ll never lock you into maintenance contracts.
Through a process of meetings, we’ll gather all the information we need to have the best understanding of your project and goals.
Our team will create non-functioning comprehensive layouts showing possible design directions.
With all the necessary architecture, content, and design elements in hand, we’ll create the first working version of your project.
Our team will continuously test the product during the development, and once complete, multiple testing phases will occur in-house to assure that final polish.
Once the product is ready, we’ll go through the final launch checklist and work with you on using the system.
Your project is now live! Our aftercare is there when you need it.
Paula Pemberton
Next Phase
If you’d like to know more about our services, or you just want to reach out (we’re a friendly bunch, don’t worry!) – fill out our online form and a member of our team will be in touch.
On occasions where entirely new systems are necessary for you to deliver value to your customers, we offer support in helping you adapt to these new processes.
The apps and software we develop aim to make your life as a business owner easier, so getting to grips with them can be easy too!
With a little help from our knowledge of software and tools, and because we’ve been doing this for so long, we’ve become pros at spotting great opportunities for your business.
By simply providing us with tactical and strategic information about your business, our team will be able to offer their advice on just how valuable our technology can be for you. As your business grows, we’ll make sure your technology can grow with it.
We can help your idea become a reality no matter the complexity. With a combination of skills in design and development along with project management we have everything you need to take your idea from paper to product.
By using our proven process. We make Discovery one of the key steps, making sure we fully understand what you want to achieve, how you need to achieve it and to uncover questions you might not have thought about. Spending time in the discovery pahse saves time and money in the long term.
Absolutely, we have experience with APIs and connecting systems to 3rd party software.
During our discovery process we uncover the needs for your system. Once the system has been created a combination of our scalable hosting and our maintenance packages will help keep that system working for as long as it’s needed.
Yes, web applications are a website. You will need an internet connection and a web browser to access them. The difference between a standard website and web application is the functionality.
With custom development, the sky is the limit. We can help you cut down on paperwork, we can build a system that helps your customers get help more effectively or we can help your next big idea become a reality.
We can implement 3rd party analytics such as Google Analytics 4 and Microsoft Clarity.
That comes in the discovery and design phases of our proven process. We understand the needs of the business and the user in discovery which is translated to the designs before we start development.
It really depends on the complexity of the project. The cost is linked to the time it will take to develop the project from start to finish. Web Applications usually start from £5k but the more complex projects can be in the realm of £20k+.
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