How Google AI Mode Is Reshaping Search – for Users and Publishers Alike
Jul ' 2025
The way we interact with search engines is about to change dramatically. Google’s recent introduction of AI Mode represents the
Keep reading Birmingham SEO experts known for high-ranking performance.
A weak or outdated SEO strategy makes it harder for your business to compete online. Without the right foundations, your visibility drops and competitors quickly fill the gap.
Our SEO approach is built to elevate your position, helping search engines understand your value and pushing your website in front of the right audience.
Low traffic signals that your website isn’t reaching its intended audience. That lack of visibility directly impacts leads, revenue and brand awareness.
We increase organic reach by strengthening how your website appears across relevant searches.
If your SEO is attracting the wrong visitors, your sales funnel feels the impact. Poor-quality leads waste time, drain resources and fail to convert.
We refine your targeting so you attract people genuinely ready to engage, enquire or buy.
Your website should support your growth, not underperform. When it isn’t generating revenue, it reflects a gap in optimisation and an opportunity being missed.
We focus on bringing qualified traffic to your site, improving the likelihood that visitors turn into paying customers.
Local search plays a major role in connecting businesses with nearby customers. Without strong visibility, it’s easy to lose potential footfall and enquiries.
We optimise your local presence so searchers can find and choose your business with confidence.
As a web agency based in the Midlands, we’ve been helping businesses in Birmingham and beyond develop Search Engine Optimisation (SEO) strategies that help them stand out. Better performance, for maximum impact.
But because SEO is about so much more than just improving rankings, we also offer a more comprehensive approach to your SEO strategy. Helping you build trust in your brand and provide a seamless user experience, our Birmingham SEO specialists help you craft customised strategies that align with your business goals and connect you with the right customers, at the perfect time.
We know how crucial visibility is for your website, whether we’ve built it or not! That’s why we put in the effort to optimise all websites for search engines — even if that website has been developed by another agency.
With thorough keyword research and competitor analysis, we uncover what your customers are searching for and implement strategies to improve your rankings. Our ultimate goal is to make sure that when people search online, it’s your business they find.
We believe that every professional SEO Agency should know how to leverage SEO for their websites. This is why we don’t mind sharing our process (though you might struggle to find anyone as thorough as us!)
We track performance, traffic, and keyword movement regularly. Giving you clear, jargon-free updates so you always know what’s working.
SEO isn’t one-and-done. We continue refining and adapting your strategy to stay ahead of the competition and maximise your visibility over time.
If you’d like to know more about our services, or you just want to reach out (we’re a friendly bunch, don’t worry!) – fill out our online form and a member of our team will be in touch.
SEO is always evolving, but luckily, we’re more than capable of keeping up! While some web agencies choose to stick to their standardised processes, at VOiD Applications, the SEO solutions we implement are designed just for you.
Committed to staying ahead of the game, we enable your business to stay agile by adapting our approach to the ever-changing world of SEO. If there’s a change in Google’s algorithm — don’t worry, we’ll already know about it!
This proactive approach ensures your website remains dynamic and positioned for success, long-term.
Experience the power of targeted SEO that drives customers straight to your door. Because our SEO experts understand the importance of location to your Google rankings, we can focus our SEO services on helping your Birmingham business attract more local sales.
With a focus on optimising your local presence, our team can increase word-of-mouth for your business and establish stability in your primary market. Leveraging our expertise, we target local searches, drive highly targeted traffic to your website, and help you establish yourself as a local industry leader.
SEO, or Search Engine Optimisation, is the practice of optimising your website to improve its visibility in search engine results. It's crucial for businesses because it helps your website rank higher on search engines like Google, making it easier for potential customers to find your products or services. This increased visibility can lead to more organic traffic, and more high-quality leads which can give you more sales revenue.
SEO results can vary, but typically it takes several months to start seeing significant changes. It's a long-term strategy that depends on factors like the competitiveness of your industry, the quality of your existing SEO efforts, and the current state of your website. Initial improvements may be visible in a few weeks, but for substantial, sustainable results, it can take 6 to 12 months or even longer.
On-page SEO refers to optimising elements on the website itself, such as content, meta tags, and site structure. Off-page SEO involves activities outside your website, like link building and social media marketing, to enhance your site's authority and reputation in the eyes of search engines.
No, and no one should ever guarantee that. Ethical SEO experts can’t guarantee a #1 ranking because search engines use complex algorithms that require consistent changes. What we can promise is to use the best practices to improve your website's ranking and visibility over time.
Keyword selection involves research and analysis to identify relevant keywords that potential customers are likely to use in search. We use tools to find keywords with a balance of search volume and competition. The goal is to target keywords that are both relevant and achievable.
To rank highly in local search we use local SEO techniques. This includes optimising your website for location-based keywords, setting up and optimising Google My Business listings, acquiring local citations, and encouraging customer reviews. These efforts help your business appear prominently in local search results.
We ensure page speed and mobile-friendliness by optimising your website's design and content. This may involve compressing images, minimising code, and using responsive web design techniques. Google PageSpeed Insights, GTMetrix and Mobile-Friendly tests are used for benchmarking and guidance.
Many agencies offer content creation services or work with content writers. Quality content is essential for SEO as it attracts and engages users, provides value, and targets relevant keywords. Content may include blog posts, articles, infographics, and more. We can help you create keyword-rich content for your pages and blogs, get in touch if you need help.
Yes, we can assist with white-hat link building. This involves obtaining backlinks from reputable and relevant websites. White-hat techniques focus on quality over quantity, and they comply with search engine guidelines.
Our SEO costs are covered with flexible monthly payments based on your required time. The time you need will vary depending on factors like the competitiveness of your industry, the size of your website, and the scope of work. We offer packages based on an initial audit and the ongoing services required. Costs can include on-page and off-page optimisation, content creation, and reporting and monitoring. Our on-going support packages start at £500pm, contact to find out more.
The way we interact with search engines is about to change dramatically. Google’s recent introduction of AI Mode represents the
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SEO (Search Engine Optimisation) is one of the most commonly used digital marketing methods. The global SEO market1
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In this episode, Neil and Chris break down the fundamentals of SEO (Search Engine Optimisation) and how businesses can use
Keep reading The way we interact with search engines is about to change dramatically. Google’s recent introduction of AI Mode represents the
Keep reading SEO (Search Engine Optimisation) is one of the most commonly used digital marketing methods. The global SEO market1
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Uncover the truth about your website’s performance.
