Transforming an automotive leader’s digital presence with a bespoke, SEO-optimised website.
Carwood approached VOiD Applications to rebuild their main website from the ground up. The result is a fully customised WordPress site that better reflects their brand, improves usability, and supports their ongoing SEO strategy—driving visibility and impact in the automotive sector.
Carwood, a leader in the automotive industry, identified critical issues with their existing website, which failed to meet their expectations in several areas. The site’s performance in terms of SEO was subpar, and the content, navigation, and page structure did not effectively communicate their offerings or expertise. Additionally, the design lacked alignment with Carwood’s branding and the direction they envisioned for the business.
The primary audience for the site includes Carwood’s customers and individuals seeking to learn more about the company, its services, and its extensive experience in the automotive sector. To address these challenges, Carwood sought a comprehensive website overhaul to enhance performance, better reflect their brand, and improve the overall user experience.
Carwood is a leading supplier and manufacturer of automotive products and services, with decades of experience and a commitment to innovation and quality. The company offers a wide range of solutions, from component manufacturing to repair services, serving the needs of the global automotive industry. Dedicated to sustainability and customer satisfaction, Carwood continually seeks to enhance its offerings and provide value to its diverse client base.
Carwood first partnered with VOiD Applications to address their SEO position. The collaboration began with the development of an eCommerce website for their high-performance motorsport division, Brise. Following the success of that project, which VOiD continues to maintain, Carwood engaged VOiD Applications to revamp their main website, aiming to improve its design, usability, and SEO performance.
VOiD Applications began the project with a detailed discovery phase to understand the scope of work, sitemap, and the information Carwood wanted to convey through their website. The existing site had numerous pages and complex navigation, which created a poor user experience and made content difficult to locate. Addressing this, VOiD streamlined the navigation to improve usability and make critical information more accessible. Following the discovery phase, the design process was initiated, with every aspect of the website created from scratch. Iterations continued until the design fully aligned with the client’s vision. The development phase focused on building the site from the ground up, with an SEO strategy being implemented to enhance visibility and performance.
This project was a complete rebuild, with a focus on showcasing Carwood’s core offerings, including their products and services. A key feature of the new site was integrating the “Quality Parts that don’t cost the earth” campaign, which highlights Carwood’s commitment to ethical practices, environmental responsibility, and remanufacturing.
A standout aspect of the project was VOiD’s proven process. The website is an entirely bespoke design, and reflects close collaboration with the client to ensure their expectations were met for both aesthetics and functionality.
The Carwood website was built using WordPress, leveraging Elementor as the page builder to deliver a completely unique and bespoke design tailored to the client’s needs. The platform was chosen for its flexibility and ease of use, ensuring a seamless content management experience for the client. It was a key requirement that the client could add and edit the website if needed, Elementor allows them to do that with ease.
The website is designed to be fully extendable, with plans for a following phases already in motion. New pages, blog posts, and knowledge centre articles can be added as part of an ongoing SEO strategy to enhance content and user engagement. To ensure optimal performance, the website employs standard CDN and caching policies, as well as Cloudflare integrations for speed and responsiveness. Additionally, it integrates with Google services and Microsoft Clarity, providing robust SEO tools and monitoring capabilities to track and improve site performance over time.
Since its launch, the new Carwood website has received overwhelmingly positive feedback both internally and externally. Users find the information much easier to locate, and enquiries are now routed directly to the appropriate teams within the business, improving efficiency. While the SEO implementation is ongoing, initial results are promising, with a 16% increase in visibility for tracked keywords reported in the first few months. The improved performance and usability of the site have made a tangible impact, with the client expressing significant satisfaction with the outcomes.
VOiD Applications continues to support Carwood through hosting, maintenance, and the ongoing implementation of an SEO strategy. This ensures the site remains optimised and evolves in line with the client’s goals and industry trends, providing long-term value for the business.
Chris and the team at VOiD Applications are experts in their field. The team did a fantastic job, designing and building a brand new e-commerce site for our motorsport business. Given the complexity of our business and internal resource issues, the project wasn’t without its challenges, but VOiD were there to guide us through the journey. From the start they were able to quickly understand the issues, make recommendations, and were always on hand to support when needed. Super patient and super responsive, they made a difficult project, comparatively easy. I would have no hesitation in using VOiD again, or recommending their services to anyone looking for a quality web solution.
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