Marketing 101: Should I Choose SEO or PPC Advertising?

Author: Neil Cooper

Date Published: May ‘ 2023

Post Updated: Aug ‘ 2023

Digital marketing has become essential to a businesses’ success, especially in today's competitive industry. It's a set of various online platforms and channels to promote products or services and build brand awareness. They also help organisations reach and engage with a vast target audience without leaving their headquarters.

Besides content marketing and social media management, there are another two very essential items: search engine optimisation (SEO) and pay-per-click (PPC) ads. Although these strategies help nurture leads, what would you do if you had to pick only one?

This article will differentiate SEO and PPC ads and discuss the benefits and drawbacks of each one.
Marketing 101: Should I Choose SEO or PPC Advertising?

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