Search engines play a critical role in how customers discover businesses online. But with constant changes to algorithms, user behaviour, and the rise of AI in search, it’s easy to lose sight of what actually drives results.
‘SEO Essentials: Making Online Search Work for Your Business‘ is a practical, business-focused seminar designed to help you understand how search works today and how to use it to support real business goals.
In this session, we’ll break SEO down into clear, actionable principles, covering:
Whether SEO is new to you or something you’ve worked with before, the session is designed to meet you where you are and build from there, with real-world examples and takeaways you can apply to your own website, regardless of industry or budget.
The session will be delivered via a presentation, followed by an open Q&A, giving you the opportunity to ask questions and explore how SEO applies specifically to your business.
Whether you manage your own website, oversee marketing activity, or simply want a clearer understanding of how search supports business growth, you’ll leave with a stronger grasp of SEO and how to make online search work for you.
Uncover the truth about your website’s performance.
