Supporting Innovation in Automotive Manufacturing
Founded in 1966, Carwood is a leading name in the remanufacture and supply of diesel fuel injection systems, turbochargers, electrical components, and vehicle parts for both civilian and military sectors. With customers spanning OEMs, defence contractors, and aftermarket service providers, Carwood operates on a global scale, delivering high-quality engineering solutions backed by decades of experience. Their reputation for precision, sustainability, and innovation has made them a trusted partner in the automotive, motorsport, and defence industries.
Despite having a strong foundation and industry presence, Carwood’s previous website no longer reflected the scope or professionalism of their operations. They needed a digital presence that aligned with the scale and complexity of their offering — one that positioned them not only as a supplier but also as a progressive engineering and remanufacturing business.
Reflecting a Multi-Faceted Business
Carwood operates across a wide range of sectors — from motorsport and passenger vehicles to military and commercial fleets. The redesigned website had to cater to these varied audiences while remaining cohesive, clear and easy to navigate. Through close collaboration with their team, we built a solution that reflects the scale of their services and simplifies the journey for visitors looking for specific product information or business areas.
In addition to improving user experience, we approached the site design with search engine optimisation (SEO) in mind. This included creating keyword-focused landing pages for core service areas, improving technical site structure, and ensuring metadata was clean, consistent and relevant. By embedding SEO best practices from the ground up, we’ve helped Carwood increase their visibility in search results and support their long-term digital marketing efforts.
Our solution focused on giving each division of Carwood its own digital presence under one unified brand. By rethinking the structure and layout, we made it easier for users to understand the depth of their offering and access the right information quickly. The updated visual design now reflects their industrial focus while supporting their modern identity and brand consistency across all touchpoints.
To ensure the site remains relevant and effective over time, we built it with flexibility and adaptability in-mind. Carwood can now easily add new services, update product ranges, and publish industry news without needing additional development work. This approach allows their team to respond quickly to changes in the market, keep content fresh, and make regular updates that support search engine performance and ongoing user engagement. The structure is designed to evolve with the business, supporting future growth without the need for a complete rebuild.
Reflecting a Multi-Faceted Business
The end result is a modern, mobile-responsive website that balances function and form — clear calls to action, smooth navigation, and a professional look that matches the quality of Carwood’s service. It allows the business to clearly communicate their value across multiple sectors while also providing room to grow. Their internal team now has the tools to keep the site updated with minimal support, ensuring longevity and relevance in a competitive industry.
Final Thoughts
Our work with Carwood highlights how a strategic website redesign can add lasting value, even to an already established brand. By modernising their online presence and improving the user experience, we’ve helped position Carwood for continued growth in the automotive and defence sectors.
If your business is ready for a website that truly reflects your capabilities and ambition, get in touch — we’d love to help you take the next step.
The team at VOiD Applications are experts in their field. They did a fantastic job designing and building a brand-new e-commerce site for our motorsport business.
Given the complexity of our business and internal resource issues, the project wasn’t without its challenges, but VOiD were there to guide us through the journey. From the start, they were able to quickly understand the issues, make recommendations, and were always on hand to support when needed. Super patient and super responsive, they made a difficult project comparatively easy.
I would have no hesitation in using VOiD again or recommending their services to anyone looking for a quality web solution.
Claire Goulding
Marketing, Brand & Communications
Manager at Carwood
