Table of Contents
Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.
1.
Innovative.
2.
Useful.
...but timeless styling with colour usage involves a careful choice of contrasts and hues that influence the experience of using the website.
3.
Aesthetic.
Visual appeal is important to your visitors. The look of your website is part of the experience of your customers interaction with you. Attention should be paid to the composition of the site, making sure there’s enough space throughout the page whilst still maintaining balance through the different components on the page. It’s important to think about how the eye might move around the page and where you place buttons, images and graphics as a result of that. The colours used should provide contrast without looking jarring.
Some colour combinations might become trendy for a time, but timeless styling with colour usage involves a careful choice of contrasts and hues that influence the experience of using the website.
4.
Understandable.
A well-designed website should be easy to follow from the navigation menu to each individual page, the intent should be clear- where you are and where you’ll end up. There should be consistency in the design language so that the user can expect certain results based on previous interactions. The wording throughout the site should be understandable for users with even the most basic understanding of written English. Clearly labelled buttons and links, alt text on images, no exclusive jargon. Forms that aren’t frustrating to fill out. Building a website that is understandable and accessible is better for everyone, widening your net.
5.
Unobtrusive.
6.
Is Honest.
7.
Long-Lasting.
8.
Thorough Down to the Last Detail.
9.
Environmentally Responsible.
10.
Involves as Little Design as Possible.
How well does your website follow the principles of this iconic functionalist designer? If you feel your new website could do with some design cues from this list, or if your current website needs a bit of tweaking, then contact us today, we’d be happy to talk about what we can do to take your website to the next level.
